Internet Marketing. Articles and information about online marketing and why it is so important to your business.

10 Tips for Interent Marketing

Insulate yourself against the impact of change by increasing the number of products and services you offer ...and by using a variety of different marketing methods. Only a small portion of your total business will be affected if the sales of one product declines or the response to one marketing method drops.

Customers are prospects too. Stay in contact with them. Find or develop other products or services you can offer them. It's easier to make a sale to a previous customer than to someone who never bought from you.

Avoid making any claim that sounds exaggerated ...even if it is true. A bold claim creates doubt in your prospect's mind and jeopardizes the sale. Reduce any bold claims to a more believable level.

Express numerical claims as odd numbers with fractions or decimals. For example, "Our clients save 17.7 percent" sounds more believable than "Our clients save 20 percent" ...even if 20 percent is the accurate number.

To create an absolutely irresistible offer, combine a special discount price and a set of valuable bonuses in the same offer.

Develop a series of 4 or 5 different special offers. Use them one at a time with an expiration deadline. When one offer expires, replace it with the next offer and a new deadline. Continuously recycle through the same series of offers. This enables you to keep using special offers to generate sales without taking time to develop new ones.

If you're attracting many prospects who really don't have (or can't get) the money to buy your product or service ...you need to change your market. Target a market where prospects have an intense desire for the benefits produced by your product or service - AND the money to buy it.

Set yourself apart from competitors by offering an exclusive benefit your competitors cannot copy ...or one they're not willing to copy. One business owner I know includes his personal phone number on every order. His competitors don't - and they are not likely to start making themselves that accessible to customers.

Advertising copy produces the biggest response when each reader can believe the message was written specifically for him or her. As you write any sales message, visualize you're writing to one person instead of to a large group of people. This will help you write in a less formal and more personal style.

Most sales are not made on the first contact. Develop a method to capture and save the names and contact information of prospects who don't buy from you. Follow up periodically. A little gentle coaching will eventually convert many of them into buyers.

click on the icon to see how RTP Online helped that company achieve their goals

BlackWave Creative LLC

New Jersey Graphic Design and Web Development company, BlackWave Creative, wanted to hit the ground running when they launched their new website. After consulting with the owner, we came up with a optimization plan that will bring in visitors from not only the local New Jersey area, but worldwide. We worked closely with their web design team to ensure that the site was built with online marketing best practices in mind, working together behind the scenes to make sure that BlackWave Creative would be positioned to rank well for a wide variety of graphic design and web development keyword and keyword phrases.

Shawn Johnston Designs

Vancouver web designer, Shawn Johnston designed an attractive and modern looking site, but lacked traffic from the search engines. After speaking to Shawn to find out more details about the sort of clients he was hoping to attract, we optimized his site and made subtle changes to his site’s backend. Now Shawn is receiving more calls and emails from potential new clients that found him online and his revenues are increasing as a result.

Kuwata Photography

Taka Kuwata, Vancouver wedding photographer, was looking to increase the amount of visitors that were coming to his new site. With some basic search engine optimization along with guidance on how to increase his profile on the web, we were able to help direct relevant search engine traffic to Taka’s site. We were able to send the visitors that were searching for a Vancouver wedding photographer, right to Taka’s front door!

BlindBrothers

Vancouver window blinds company, Blinds Brothers, came to us for an Internet Marketing Plan for their new web site. They wanted to reach customers in Vancouver, Burnaby and other parts of the Lower Mainland as well as create a better source of income than the Vancouver area print ads they were buying. After a few short weeks, phone calls and emails increased and as a result of our work, advertising costs are down, and revenue is up!

Matrix Production Services

Vancouver Production Services leader, Matrix Production Services, had almost no search engine traffic from people looking for movie production services in the Vancouver area. Not only that, but they were near impossible to find on the Internet unless you already knew their name. Within two months of working with RTP Online, search engine traffic increased for a wide variety of search terms, phone calls and email inquiries increased, revenue went up and now Matrix is #1 for “Vancouver Production Services”.

Small-Dog

Small Dog was a brand new Vancouver based small business that wanted to start earning money right away so they could open a store front. Instead of the usual Bricks and Mortar store and then build a website business plan, they wanted to build the Small Dog brand online first before spending hundreds of thousands on the actual store. With our help, we were able to bring quality traffic to the site right away, resulting in sales within the first week of going live. The pet loving owner tried to bring us a new puppy she was so pleased!

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Vancouver Internet Marketing:

10 Tips for Interent Marketing

click on the icon to see how RTP Online helped that company achieve their goals